Fashion with a conscience: the challenge of achieving genuine inclusion on every runway

Between trends and activism: fashion that truly represents us.

Today, the fashion industry faces a dilemma: while retro aesthetics like "tradwives" and "bullet bras" are making a comeback, actual representation on runways—especially for plus sizes—is drastically reduced, reaching only 0.3% . This exposes an industry that sometimes uses diversity as a mere aesthetic, while masking exclusionary and rigid structures. The social pressure for inclusion demands more than clothing: it demands transformation.

In response, designers like Di Petsa and Karoline Vitto are making a difference, betting on women-led brands where real diversity is not an accessory, but the essence.

For those of us who consume fashion, this duality presents an opportunity for conscious choice: to support authentic proposals that celebrate all bodies, cultures, and histories. Because fashion doesn't just dress bodies, it also constructs ideals: we can demand visibility, utility, and justice, not just glamour.

This is the moment for our voice to set the trend: to breathe honesty, celebrate diversity, and demand real inclusion from design to the catwalk.