In a constant effort to innovate in the Central American toilet paper industry, Rosal presents a new product that raises the bar for comfort and freshness in the market. This new addition reflects the brand's commitment to offering products that combine advanced technology, superior quality, and a unique sensory experience.

Guatemala, June 2, 2025. Rosal announces the launch of its new Brisas de Provenza toilet paper , an innovative product that combines softness, absorbency and a relaxing aroma inspired by the lavender fields of the French region of Provence. 

Brisas de Provenza stands out for its double-ply construction and relaxing fragrance technology, providing consumers with a superior personal hygiene experience. Its soft, absorbent texture guarantees unparalleled comfort, ideal for those who value quality and well-being in their daily lives.  

This new product will be part of Rosal's prestigious portfolio, standing out as a sensory option designed for those seeking a different personal care experience. Its limited edition will be available for three months at Walmart supermarkets , in a unique 12-roll pack. 

 "The inspiration for creating Brisas de Provenza comes from the serenity and beauty of the lavender fields in Provence, known for their soft and calming aromas. This essence has been transferred to our hygiene product to offer consumers a feeling of freshness and relaxation with every use..."  Comments Claudia Benavente, Regional Marketing Director for GrandBay Painsa Central America.

As part of its commitment to sustainability, Rosal has developed Brisas de Provenza using responsible materials and techniques that minimize ecological impact, thus contributing to a greener future.  

Rosal invites you to discover this new sensory experience that redefines comfort in personal hygiene.

More Information

Catherine Soto

Integrated Communication Magnifying Glass

Cell: 5413-4130

Tel: 2205-5123