Guatemala, July 29, 2025. – Uniformes de Guatemala, a leading company and national benchmark in the design and manufacture of uniforms, launches its new conceptual proposal “From formal to casual”, which brings current fashion trends to the corporate world, with pieces that balance professionalism, comfort and style.

“As a company, we are able to adapt to the needs of brands in any category, providing personalized advice and taking care of every detail. Our team is trained in styles, fabrics, trends, and more,” commented Víctor Girón, General Manager of Uniformes de Guatemala.

With over 34 years in the market, Uniformes de Guatemala not only produces uniforms, but also creates solutions that reinforce the visual identity of each brand, integrating fashion, functionality and textile quality into every design.

This new approach continues the efforts to bring fashion closer to the corporate environment. This time, brands will be able to delve deeper into this concept with the guidance of international expert Luigina Campos, a consultant in corporate image and attire, who will share tools for strategically applying trends to the uniforms of Guatemalan brands.

“I am excited to provide advice on clothing, corporate image, and current trends, so that Guatemalan brands can learn firsthand about the new era of uniforms, dress codes, the semiotics of clothing, and the signs of perception in professional image,” commented Luigina Campos.

Among the relevant topics addressed by the expert are:

• The psychology of color applied to the professional environment
• New color palettes for uniforms
• Key design elements that generate visual attention
• Uniformity and minimalism in work attire
• Consistency between clothing and brand values
• Textures, cuts, and prints that communicate
• Scale, proportions and their visual impact
• The role of clothing as a corporate communication tool

With this proposal, Uniformes de Guatemala reaffirms its leadership and commitment to innovation, turning the uniform into an authentic expression of each company and its culture.

For more information visit: https://www.uniformesdeguatemala.com/