ÍNTEGRO announced the “Run Fest – Christmas Edition”, a family race that will take place on November 30 at the Parque Las Américas Shopping Center to promote well-being and family togetherness through sport and fun.

Guatemala, October 15, 2025. The developer ÍNTEGRO, recognized for its innovation and commitment to sustainability, with its business unit ÍNTEGRO Commercial, will carry out a new edition of its family event “Run Fest – Christmas Edition” at Parque Las Américas Shopping Center, a themed race that will bring together families, athletes and lovers of healthy entertainment.

The event, which will take place on November 30, will be part of ÍNTEGRO's sustainability and community integration strategy, which seeks to generate experiences that strengthen the well-being, coexistence and active life of the communities where it operates.

During the event, participants will enjoy a colorful route filled with music and surprises, covering distances of 5 and 10 kilometers, designed for the whole family, including pets. The circuit will feature Christmas-themed stations and will conclude with a festive atmosphere in Plaza Colombia, where the winners of each category will be awarded.

“With these types of events, we seek to create an environment where families can enjoy moments of joy and fun while taking care of themselves and sharing with their loved ones, including the little ones and the furry members of the family,” said Ana Lucía Arana, Brand Manager of Parque Las Américas.  

ÍNTEGRO, which in 2024 became the first Guatemalan developer to present a Sustainability Report aligned with ESG standards, will reinforce with this activity its commitment to the well-being of people and the positive impact on communities.

This year, the race has a very special partnership.  It merges with the Run For Your Grandparent race, which aims to support the social work of the Villa de Emaús, backed by the Emaús Radio Association, under the spiritual direction of Father Fernando Divassi. This initiative, now in its fourth edition, joins forces with RUN Fest Christmas Edition to provide greater financial support to those most in need. All funds raised will be donated to the San José Senior Citizens' Home.

The registration process will be quick and easy for everyone. Participants can register digitally through Smart Ticket ( https://smartticket.pro/CarreraRunFestChristmassEdition ). The race fee is Q130.00 for both categories. Banco Industrial, the race's main sponsor, will offer a special discount to all runners who pay with Bi Mastercard credit or debit cards. A 10% discount will be applied, bringing the total cost to Q117.00.

Each runner will receive a participation kit, which will include the official race t-shirt, a water bottle, a race number, a timing chip, a Santa Claus beard, and promotional items from sponsoring brands, including: Banco Industrial, Bi Credit, Mastercard, Black & Decker, Café Con.Sentido, Burger King, Quaker, Chapín, Best, Vitastar, GNC, Run Guate, Exotik NAT, Jass Academy, Zona Pro Viajes, and Nexia. These will be distributed at the Parque Las Américas expo on November 28 and 29.

With this initiative, ÍNTEGRO will begin to consolidate its leadership in sustainable real estate development, creating spaces and experiences that transcend the physical and promote a better quality of life for Guatemalan families.

For more information about the race and the registration process, please visit our website: https://parquelasamericas.com.gt/   or the official social media accounts Facebook and Instagram .