Guatemala, October 2025. – With more than 125 years of history worldwide, Goodyear reaffirms its leadership in the mobility sector, consolidating its presence in Central America and the Caribbean.

Globally recognized for its commitment to quality, performance and innovation, the brand continues to be a strategic ally for drivers and companies facing challenging terrains and climates in the region.

As part of its cutting-edge vision, Goodyear announces the launch of two new high-performance tires designed to overcome even the most demanding conditions: the Wrangler DuraTrac RTand the Boulder MT.  

The Wrangler DuraTrac RTmarks a new era in off-road tires, combining durability, traction, and comfort. Designed for those who travel between paved roads and rough terrain, it incorporates advanced technology that enhances performance in mud, snow, and gravel without sacrificing on-road comfort. Its robust construction extends tire life, helping to reduce long-term operating costs.

The Boulder MT, on the other hand,has been designed for extreme adventurers and off-road enthusiasts. Its aggressive tread pattern and reinforced casing offer exceptional performance on mountainous, muddy, and rocky terrain. Thanks to its high self-cleaning capacity and wear resistance, it stands out as a reliable choice in unpredictable conditions.

With these new products, Goodyear is responding to the real needs of the regional market, where versatility and durability are essential. The brand is thus strengthening its commitment to developing innovative solutions that drive mobility and growth in the automotive sector in Central America and the Caribbean.

Through a robust distribution network and the support of world-class technology, Goodyear offers not just tires, but also confidence, safety, and constant innovation. With the Wrangler DuraTrac RTand the Boulder MT, the brand takes another step toward the future of off-road performance, transforming every journey into a more efficient, safe, and durable experience.

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About Goodyear Tire & Rubber Company. Goodyear is one of the world's largest tire companies. It employs approximately 71,000 people and manufactures its products in 55 facilities in 22 countries worldwide. It has two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg.