Guatemala, June 12, 2025 - Sarita Ice Cream is proud to announce the launch of its new promotional campaign inspired by the acclaimed Kung Fu Panda saga, a story full of wisdom, perseverance and values ​​that have left their mark on millions of hearts around the world.

With over 76 years of history, Sarita has been a part of the lives of thousands of families, sharing sweet moments with quality, innovation, and tradition. What began as a small ice cream factory in Guatemala is now a regional leader in the production, distribution, and marketing of ice cream and frozen foods.

Currently, the brand has thousands of points of sale nationwide, including ice cream shops, franchises, and freezers. Sarita is recognized and loved in Central America, the Caribbean, and more recently in the United States, where it continues to be a part of the childhood memories of millions of people.

“We are proud to announce this promotion. At Heladerías Sarita, we have always been known for providing consumption opportunities that create moments of happiness and bring smiles to the faces of our customers. We believe that beloved characters like Po, Tigress, Monkey, and Shifu are part of cherished memories in people's hearts, and we want to continue being a part of them,” commented Álvaro Rodríguez, Marketing Manager.

The promotion includes four collectible cups featuring Kung Fu Panda characters and themed spoons, available with the purchase of any specialty ice cream or frozen yogurt at Sarita ice cream shops. Additionally, a delicious creamy cookie-flavored ice cream bar with a chocolate coating, shaped like Po's face, is being launched and is available in over a thousand freezers at Sarita stores and supermarkets.

The promotion will be valid from Friday, June 13th in ice cream shops, and from Tuesday, June 17th in freezers of stores and supermarkets, for a period of three months or until stocks run out.

Sarita Ice Cream invites its consumers to try other new products on its menu, such as Chai Tea in its Giga Café concept and the delicious cookie flavor with a special price in the double cone.

For more information, visit www.heladosarita.com or follow us on social media: Instagram @heladossarita, Facebook Helados Sarita, and TikTok Helados_Sarita