The company is thus accelerating its path to becoming the world's premier health and wellness platform.

Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community, and platform, recently announced that it entered into a memorandum of understanding to acquire 100% of the assets of Pro2col Health LLC (Pro2col) and Pruvit Ventures, Inc. (Pruvit), as well as a 51% majority stake in Link BioSciences Inc. (Link BioSciences).

Pro2col is a digital health and wellness app company that will use individual biometrics to offer personalized recommendations aimed at promoting an active and healthy lifestyle. The platform is designed to offer customized health and longevity protocols.

Link BioSciences is a renowned manufacturing company that uses proprietary technology to process biometrics, biomarkers, lifestyle data, and DNA; and will leverage Pro2col's information to formulate personalized nutritional supplements for customers.

“With the acquisition of Pro2col, leveraging its customized digital technology and adding Link BioSciences’ production capabilities, Herbalife will offer our extensive network of Independent Distributors unique opportunities to expand their customer base through a personalized health, wellness, and nutrition platform,” explained Stephan Gratziani, Chairman and incoming CEO of Herbalife. “These investments further accelerate our vision to modernize the business and demonstrate confidence in our business model, which positions us to become the world’s premier health and wellness company, community, and platform.”

The beta version of the Pro2col technology platform is expected to be available to Herbalife Independent Distributors in the United States during the third quarter of 2025. A full press release is planned for the United States during the fourth quarter of 2025, with other markets to be included in early 2026.

Pruvit is a leader in the direct-selling market for patented ketone supplements. This acquisition expands Herbalife's health and wellness offerings with an attractive category of new, channel-exclusive products. Pruvit will continue to operate independently under its current ownership for two more years. During this transition period, Herbalife will be able to launch ketone products while the companies work together to introduce the Pro2col platform and vision to the world.

The transactions are expected to close in the second half of 2025 at a cost ranging from approximately USD 25 million to USD 30 million, with the possibility of making additional conditional payments based on future performance.  

Furthermore, Herbalife is deepening its relationship with Cristiano Ronaldo , international football legend and longtime Herbalife partner. His years of dedication and focus on nutrition and athletic performance make him the ideal advisor to further promote the development of the Pro2col platform.

“As a partner for over a decade, I’m excited to be part of the next era of Herbalife,” said Cristiano Ronaldo . “This expanded partnership reflects our shared commitment to providing the world with world-class nutrition and wellness solutions.”

“For 45 years, Herbalife has maintained its commitment to offering scientifically backed health and wellness products and a successful business opportunity,” Gratziani commented.  “We are very excited about these acquisitions and the partnership with Cristiano Ronaldo, which will take Herbalife to the next chapter of growth.”

About Herbalife Ltd.  

Herbalife (NYSE: HLF) is a leading health and wellness company, community, and platform that has been changing people's lives with excellent nutrition products and an attractive business opportunity for its Independent Distributors since 1980. The Company offers high-quality, science-backed products to consumers in more than 90 markets through its Independent Distributors, who are entrepreneurs offering personalized support and a supportive community that inspires customers to adopt a more active and healthy lifestyle to live their best life.  

The company's products are available through the network of Independent Distributors. For more information, or if you are interested in purchasing the products, as well as learning more about the independent business opportunity offered by Herbalife, visit: [INSERT LOCAL WEBSITE]  

About Pro2col Health LLC, Pruvit Ventures, Inc. and Link BioSciences Inc

·       Pro2col is a digital health and wellness app company that will use individual biometrics to offer personalized recommendations aimed at promoting an active and healthy lifestyle. The platform is designed to offer customized health and longevity protocols.

·       Pruvit is a leader in the direct-selling market for patented ketone supplements, with approximately 19,000 active independent distributors and 100 SKUs in 37 countries. For more information, visit https://www.pruvit.com/ .

·       Link BioSciences is an established manufacturing company that uses proprietary technology to process biometrics, biomarkers, lifestyle data, and DNA.

View the original version at businesswire.com: https://www.businesswire.com/news/home/20250312429600/en/