Guatemala City, April 7, 2025.  As part of its commitment to providing innovative, high-tech solutions to its customers,  Novex  announces enthusiastically its new commercial alliance with  Lanco , a renowned brand specializing in paint and coating products, has joined Novex. This alliance reinforces Novex's mission to be the leading reference point for any painting project in Guatemala.

This collaboration allows Novex customers to access a wide variety of innovative products, highlighting specialized solutions such as waterproofing, architectural paints and wood finishes, covering all types of professional and home projects.

Among the flagship products now being added to the portfolio, the following stand out:  Siliconizer waterproofing , recognized for its effectiveness in the Guatemalan market, is now available at all Novex branches.

“We have always stood out for our high level of  Innovation and technology characterize Lanco , with products designed to offer  greater durability ,  resistance to inclement weather  and a  professional finish  that satisfies even the most demanding. We knew that Novex was the ideal partner and someone with whom we share that vision of experience…” Comments Edgar Ruiz, Country Manager of Lanco Guatemala

Novex and Lanco are committed to ensuring a complete and satisfying shopping experience. To this end, the Novex team will receive hands-on training from Lanco experts, who will teach application techniques and highlight the many benefits and differentiating features of each product, guaranteeing personalized advice for every customer.

An alliance for growth

With this alliance, Novex reinforces its position as a leader in the paint market, offering solutions for contractors, industry professionals, company maintenance managers and end users who want to protect and add color to their spaces.

 “At Novex, we believe that offering an excellent product goes hand in hand with guaranteeing a quality shopping experience, and Lanco , being a brand recognized for its innovation, complements that mission. This collaboration represents an important step in continuing to offer our clients high-tech solutions that adapt to the diverse needs of the Guatemalan market…” Comments Luis Giammatei, Commercial Director of Novex.

As part of the launch, Novex will offer special promotions across all its sales channels, in addition to demonstration tours at its various branches, allowing customers to experience firsthand the advantages and benefits of Lanco products.

 About  Novex

Novex is a company committed to innovation and continuous improvement in the hardware and home solutions sector, standing out for its wide range of high-quality products and personalized attention.

 About Lanco

Lanco is a brand recognized for its constant innovation in paint and coating technologies, offering products that meet the needs of both professionals and end users in the Guatemalan market.