With 125 years of experience, Pinturas Volcán has established itself as a leader in the Guatemalan coatings market. Its commitment to quality and innovation has enabled it to transform and preserve iconic spaces.

Guatemala, March 13, 2024.Volcán Paints, a leading brand in the coatings industry in Guatemala, proudly celebrates its 125th anniversary. Since its founding in 1900 as a modest hardware store in Zone 1 of Guatemala City, the company has evolved into a benchmark for innovation, quality, and commitment to protecting spaces.

Throughout its history, Pinturas Volcán has marked significant milestones, including the importation of paint from Fuller Paint Company in 1934, the opening of the first paint factory in Guatemala and Central America in 1959, and its expansion through Pinturas El Volcán in 1966. In 2005, the brand was acquired by Axalta Coating Systems, strengthening its presence and consolidating its position as synonymous with first in the market.

"Volcán Paints' commitment has always been to offer innovative, high-performance solutions that provide confidence and protection to our customers. Celebrating 125 years is a testament to the quality of our products and the loyalty of our consumers," stated Arturo Gándara, Director of Central America and the Caribbean.

As part of this celebration, Pinturas Volcán has launched the "Rescuing Color" initiative, a festival that has enabled the restoration of 3,181 square meters of emblematic spaces in the Antigua Guatemala Cathedral and the Archbishop's Palace. In collaboration with the National Council for the Protection of Antigua Guatemala, the Catholic Church, and the Municipality of Antigua, the brand reaffirms its commitment to the preservation of the country's historical and cultural heritage.

The brand's rebranding, which now highlights its history and innovation, also reflects its evolution and leadership in the sector. Its distinctive logo incorporates the iconic Pinturas Volcán spire and the number 125, symbolizing its legacy as the coatings company with the longest history in Guatemala.

Currently, Volcán Paints is positioned as a "Premium" brand recognized for its durability, color retention, and asset protection. Its offering encompasses a robust portfolio of products aimed at contractors, architects, engineers, and homeowners seeking long-lasting, high-value solutions.

Looking to the future, the company will continue to innovate and expand its impact on the community, reaffirming its commitment to excellence and protecting the spaces that its customers value most.

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For more information

·      Web: www.pinturasvolcan.com

Instagram      @PinturasVolcan

·      Facebook: Volcano Paints

·      TikTok: @Pinturas_Volcan