VICHY LABORATORIES BRINGS ITS COLLAGEN REVOLUTION TO GUATEMALA
Guatemala, August 2025 - The De La Merced Museum became the setting for an exclusive experience, in which Vichy Laboratoires presented its innovative Collagen Specialist 16 Serum, a scientific advance in skin care.
Last Thursday, August 21st, the iconic venue was the setting for an unforgettable evening, with a carefully designed presentation highlighting the brand's elegance and innovation. During the event, attendees were able to experience firsthand the benefits of this revolutionary serum.
Vichy Laboratoires presented the new Collagen Specialist 16 Serum, the first serum that unites the 16 collagen families of the skin with its advanced Co-Bonding technology, thus combating the 16 signs of aging, such as loss of elasticity and luminosity.
Surprising facts
Vichy's clinical studies revealed:
● Corrects 16 signs of aging
● 100% Noticed a reduction in wrinkles.
● Visible results after 2 weeks of use
● Co-Bonding Technology with Rhamnose, specific peptides and Maitake extract.
Guests tested the serum's light texture in a touch-and-feel session, verifying its rapid absorption and non-greasy finish, as well as the delightful sensation on the face.
Testimony of Rafael André
“Everything was planned down to the last detail, from the set design and experiences to the overall vibe; this launch feels like the beginning of something big in Guatemala.”
Testimony of Sofia Orantes Hesse
“In an iconic and historic space, we verified that Collagen Specialist 16 offers clinical results and, at the same time, a sensory experience that invites you to integrate it into your routine, simply wow!”
In an atmosphere of intense red tones, the signature color of the new serum, attendees were welcomed with a spectacular dinner, where the atmosphere maintained the energy while our guests learned about and enjoyed this experience.
The highlight of the evening was the presentation by renowned dermatologist Angela Guzmán, who shared her expertise on the Collagen Specialist 16 Serum, addressing key topics such as collagen loss starting at age 25, the importance of habits to boost skin health through sun protection, diet, stress management, and the key steps of an effective skincare routine.
“Speaking, educating, and allowing guests to try the serum in this setting was a modern, elegant, intimate, and very chic experience—something totally out of the ordinary,” said Dr. Angela Guzmán.
Vichy Laboratoires will continue to bring this experience of glamour, scientific innovation and skin care to other countries in the region, reaffirming its commitment to offering solutions that promote firmer, more elastic and radiant skin.
About Vichy
Since 1931, Vichy Laboratoires has been a science and dermocosmetics company offering innovative solutions tailored to all skin types. With over 25 years of research and 35 scientific publications dedicated to collagen, our mission is to empower everyone to achieve healthier, more radiant skin.
https://gt.siman.com/liftactiv-collagen-specialist-16-bonding-serum-30-ml-104964611/p
Press contact
Andrea Solares | andrea@prevolucion.com | +502 3010 5201
Ciny Monzón | ciny@prevolucion.com | +502 5995 4556
