Promoting innovation centers outside the capital is not just a smart strategy: it's a commitment to more equitable, resilient development that is connected to local realities. Since 2021, El Cubo Center has been working to unlock the potential of Antigua Guatemala, leveraging its rich human talent, cultural identity, and emerging opportunities.

Guatemala, May 12, 2025 — This month, El Cubo Center proudly celebrates its fourth anniversary, solidifying its position as a benchmark for innovation, entrepreneurship, and professional development in the Antigua Guatemala region. Founded with the vision of transforming the local business environment, El Cubo has overcome significant challenges and generated a tangible impact on the community.

The biggest challenge of these four years was introducing a modern business model to an area historically focused on tourism and basic agriculture. El Cubo responded by creating a space that blends technology with tradition, respecting local identity and fostering a diverse community of businesses and professionals. This vision attracted new types of events and established strategic alliances that have demonstrated that Antigua can also be a hub for creative and entrepreneurial development.

Achievements that make a difference

Since its inauguration, The Cube has achieved significant milestones:

• More than 37 companies have established themselves at its facilities.
• More than 100 direct jobs have been created .
• It has organized four successful editions of the Job Expo , connecting thousands of people with quality jobs.
• Important collaboration strategies have been established with investment funds and prestigious universities, such as Francisco Marroquín University, University of Washington, and Georgia Tech.
• More than 500 internal and external events have consolidated El Cubo as a regional meeting point for knowledge, culture and business.
• He has been the main promoter of the Volcano Innovation Summit, fostering the exchange of visions and experiences in the national and international business ecosystem, impacting hundreds of people for the benefit of their companies.

The impact of El Cubo is reflected in the stories of its members. A prime example is Avanmed , which started with just two employees using a day pass and today, thanks to El Cubo's collaborative environment, has over 40 employees and a solid operation.

"This anniversary not only celebrates four years of operations, but four years of transformation. We have demonstrated that in Antigua Guatemala, it is also possible to innovate, create, and grow," says Christine Wilson, Director and Co-Founder of El Cubo Center.

Evolution and expansion

What began as a collaborative workspace has evolved into a comprehensive hub for professional growth, education, health, and wellness. In the last year, El Cubo has expanded its offerings with new initiatives such as:

• Healing Hands Therapy Spa, for physical and emotional well-being.
• Delio Podcast and the creative studio Tono de Voz, focused on content creation.
• Annie and Felix's restaurant and catering service, offering fresh and personalized food.
• The incorporation of the BNI Antigua chapter, connecting El Cubo with a global business network.
• In addition to the development of various workshops, educational talks and business training that are offered each month.

Looking to the future

By 2025, El Cubo will launch Entrered , a business training platform with international coaches. The first module, "The Path to Success in Hospitality ," is designed to help service industry professionals improve their profitability, efficiency, and customer experience.

This is a proposal for education and training that will allow more people to specialize in different industries in order to continue offering more and better jobs not only in Antigua Guatemala, but throughout the country.

A constantly growing community

Today more than ever, El Cubo Center reaffirms its commitment to remain a meeting point for companies, entrepreneurs, and professionals. Its community continues to grow, empowering resident companies—from technology firms to law firms and solar energy businesses—to expand, hire talent, and thrive.