Guatemala - Every April 16th, World Entrepreneurship Day is commemorated, a date that promotes the entrepreneurial spirit and recognizes those who turn ideas into businesses, driving economic growth and the well-being of communities. In this context, direct selling emerges as a viable option for entrepreneurship, giving people the opportunity to start their own business with low risk and the flexibility to adapt it to their needs.

Direct selling, which involves marketing products without intermediaries, allows entrepreneurs to connect directly with consumers, making this model accessible and easy to adapt to any lifestyle. Furthermore, the initial investment is low, reducing the financial barriers typical of other businesses.

A crucial statistic, published by the Global Direct Selling Federation , that highlights the potential of this model is that, in the last year, direct retail sales in Central and South America grew by 6.8%. This figure not only reflects the growing interest in this business model but also underscores its capacity to become a true engine of economic development in the region. This growth demonstrates how direct selling can offer opportunities to anyone with determination and passion, regardless of their prior experience or background. Direct selling allows entrepreneurs to take the first step toward business success with flexibility and low risk, making it an accessible and inclusive option for everyone.

At Herbalife, for example, as of December 2024, the company has approximately 2 million Independent Distributors in 95 countries, who run their own businesses. Currently, in Central and South America, 77% of Independent Distributors are entrepreneurial women who have chosen to develop the business part-time or full-time. Furthermore, approximately 4.5 million Herbalife protein shakes are consumed daily worldwide, reflecting the acceptance and impact of its products on those seeking to maintain an active and healthy lifestyle.

Raúl Manrique, Vice President and General Manager for Central and South America at Herbalife, emphasizes: “Entrepreneurs are an indispensable part of driving the global economy. This day recognizes how their commitment and perseverance can generate a positive impact on communities and individuals seeking total well-being.” Thus, direct selling is presented not only as a business option, but as a powerful tool for social and economic change.

Thus, Manrique highlights below 6 advantages of starting a business with direct sales:

1. A people-centered business : Entrepreneurs not only sell products, but also create personalized services and experiences, supporting their customers on their journey to well-being.
2. Total flexibility : Direct selling allows you to adapt the business to individual needs, whether as an additional source of income or as a full-time venture.
3. Belonging to a global community : Entrepreneurs are part of an international network that fosters learning, growth, and peer collaboration.
4. Direct sales : Direct sales facilitate a closer connection between the entrepreneur and the consumer, providing a unique shopping experience, according to their needs.
5. Accessibility for all : Anyone with passion and determination, regardless of their previous work experience, gender, and age, can start a business under this model.
6. Low investment, high potential : Unlike other sectors, direct sales allow you to start a business with minimal investment, reducing the barriers to entering the business world.

Finally, in a world that values ​​constant innovation, direct selling proves to be a solid option for those willing to undertake ventures with purpose and determination.

For more information on starting a business with Herbalife, visit: https://www.herbalife.com/es-ec/oportunidad-de-negocio

About Herbalife Ltd. 

Herbalife (NYSE: HLF) is a leading health and wellness company, community, and platform that has been changing people's lives with excellent nutrition products and an attractive business opportunity for its Independent Distributors since 1980. The Company offers high-quality, science-backed products to consumers in more than 90 markets through its Independent Distributors, who are entrepreneurs offering personalized support and a supportive community that inspires customers to adopt a more active and healthy lifestyle to live their best life. 

The company's products are available through its network of Independent Distributors. For more information, or if you are interested in purchasing the products and learning more about the independent business opportunity Herbalife offers, please visit: https://www.herbalife.com/es-gt