The coquette aesthetic , an expression of hyper-femininity, is not only making a strong comeback in 2025: it has matured and evolved. Characterized by lace, bows, ruffles, pearls, and pastel shades, this trend blends nostalgia, romanticism, and female empowerment without sacrificing comfort.

Origins and history

• It emerged on Tumblr/TikTok (2021–2022), inspired by the Rococo and Victorian era, with pink bows, corsets, and film references such as Marie Antoinette.
• Aesthetic influences: balletcore, princesscore and cottagecore, although coquette is distinguished by its non-sexualized femininity.

Its evolution in 2025

• Chanel PFW 2025 runway show: bows on the catwalk and at the waist, combining classic coquette with modern minimalism.
• Co-branding and campaigns: Lana del Rey's collaborations with SKIMS (Valentine's Day effect), themed planes by airlines like AirBaltic
• Inclusive variants: emergence of “goth-coquette” (Khloé Kardashian), “dark-coquette” and “K-Elegance”, each bringing sophistication from the feminine.

Keys to carrying it out

1.     Pastel palette : pink, light blue, beige.

2.     Accessories : bows, pearls, large clips and ribbons.

3.     Delicate fabrics : lace, satin, tulle.

4.     Silhouettes : puff sleeves, Peter Pan collar, subtle corsetry.

5.     Soft makeup : pale pink, clear manicure, ethereal look .

Cultural impact

·       Empowerment through tenderness : reclaiming femininity without clichés.

·       Generational acceptance : Gen Z favorites and influencers (Ariana Grande, Sabrina Carpenter, Lana del Rey, Olivia Rodrigo)

·       Diversity within femininity : variations coexist from the childlike to the sophisticated-gothic.