For five days, leading brands will connect with thousands of consumers in a safe, convenient shopping experience with the power to choose from hundreds of online offers.

 

Guatemala, September 18, 2025— The Guatemalan Chamber of Commerce (CCG) today announced the seventh edition of CyberDays.gt, the largest e-commerce event in Guatemala. This 100% digital event, unique in its category, has been organized since 2019 by the Guatemalan Chamber of Commerce (CCG) and its E-commerce Department.

Its main objective is to continue the growth of e-commerce in Guatemala.

“With impressive growth in e-commerce and a significant increase in Guatemalan consumer participation, CyberDays.gt is positioning itself as a platform for brands seeking to expand their online presence and maximize sales,” said María Canahuí, coordinator of the e-commerce department at the Guatemalan Chamber of Commerce (CCG). Regarding territorial expansion, Canahuí explained that while the metropolitan region continues to lead in e-commerce, 45% of sales now occur in the interior of the country, with the Southwest and Central regions being key areas. 

 

CyberDays.gt is a unique opportunity for participating companies

“CyberDays.gt presents an unparalleled opportunity for brands seeking to increase their online visibility and sales. During the 2024 edition, we attracted more than 230,000 consumers interested in taking advantage of exclusive online offers, and this year we project exceeding 300,000 in participation and traffic,” said Josué López, general manager of the Guatemalan Chamber of Commerce.

New features this year include a 360° media strategy focused on mass reach and national positioning. New premium visibility spaces on the website include carousels, banners, and static logos. Additionally, a pre-event tour with valuable content will be offered to attract more companies and generate excitement.

         

How to participate?

1.  Choose the package that best suits your brand.

2.  Prepare your featured offers and products for the platform and partner media.

3.  Activate your digital channel from October 13th to 17th and take advantage of the generated traffic.

 

Benefits for brands

•    Access to the growing digital audience (+28% of online buyers).

•    Greater reach outside the capital.

•    Established sales channels: social networks as key points.

•    Preference for reliable payment methods.

•    Opportunity to stand out in high-demand categories.

•    Differentiation through technological innovation and omnichannel strategies.

 

Steps to buy

•    Participating companies will offer their products and services with exclusive discounts of up to 80%, in categories such as home appliances, technology, cell phones, travel, fashion, accessories, audio and video, hardware, furniture, home goods and many more.

•    The offers will be published on the Cyberdays.gt platform only during the days the event lasts. 

•    Visit www.cyberdays.gt.

•    Search for the category and offer of your choice.

•    Clicking on the category will redirect you to the website of the offering store.

•    Choose your purchase and payment method.

•    Select the delivery method.

 

Benefits for participants and consumers

• Payments and collections over a secure network, with multiple payment methods

• Make purchases from abroad with delivery to Guatemala

• Expand the sales network and the business image

• Affordable shipping costs and efficient delivery time

• Wide range of products and services in one place

 

Growing E-commerce

According to the 6th E-commerce Study prepared by the Chamber of Commerce and released this year, online sales in Guatemala grew by 20% in the last year, reflecting a significant change in the consumption habits of Guatemalans.

 

-      Digital purchasing behavior: 85% of respondents have made purchases through social media. Facebook Messenger: 71% WhatsApp: 59% Instagram: 23% and TikTok: 16%

-      Logistics and delivery: 67% prefer home delivery, even from local stores. 25% pick up their purchases at physical locations, opening up opportunities for omnichannel strategies.

-      Most used payment methods: Debit card: 59%. Cash on delivery: 52%. Bank transfer: 42%. Credit card: 42%.

-      E-commerce growth: 28% of the population already shops online. E-commerce is growing at a rate of 8% annually.

-      Growing categories: Food and beverages, services, pet products, entertainment, streaming content. (Over 70% of respondents are in demand for these categories)

-      Technology trends: Mobile is the main sales channel. This year, greater integration of artificial intelligence, marketing automation, and predictive analytics is projected as competitive advantages for digital companies.

 

For more information, you can visit:  Visit https://www.cyberdays.gt/registro-para-marcas or follow us on social media to stay up to date on all the latest news:

 

Official Cyberdays.gt social media accounts:

-      FB: https://www.facebook.com/CyberDaysGuatemala?mibextid=ZbWKwL

-      IG: https://www.instagram.com/cyberdaysguatemala... 

-      Tik tok: https://www.tiktok.com/@cyberdaysguatemala?_t=8pfcAdR1zNu...

-      YouTube: https://youtube.com/@cyberdaysguatemala?si=kxylHUYLtlHqOi5N

 

More than a campaign, CyberDays.gt is a national project that boosts the digital economy, fosters consumer confidence, and strengthens the business ecosystem with innovation, technology, and valuable partnerships.