We spoke with the founder and CEO of Bii .life, Juan Carlos Murga, who designed this platform because of his humanistic sense of care and responsibility that we have to have for our home, the world.

What inspired you to create a website and app dedicated to caring for the planet?
Before we begin, Biii.life is an NGO focused on promoting an environment dedicated to initiatives and principles that focus the conversation on the sustainability of our planet, Animal and Human empathy.
Eight years ago, I heard a song for the first time, a song I'd known since childhood but had never really paid attention to. The song inspires the idea of ​​a planet without borders and without religion, where all beings live in peace. I saw it as an impossible concept from any logical standpoint, based on humanity's behavior in the present and the past, but the song did manage to touch many hearts because even today, many people know it and have listened to it. (IMAGE of John Lennon).
We are a selfish society, because the bill we will leave for future generations is too high to pay; ignoring this is part of generational influence and the need to continue living without having moral, non-economic initiatives in balance with our planet.
It's simple: if we observe a seed, we see that God prepared everything perfectly. With that seed, humanity continues. But the most ironic thing is that we don't see how powerful that act of nature is.
Planet Earth has enough to provide for humanity, but not enough for its greed.

What kind of content can we find on your platform and how do you think this content will help promote environmental awareness?
Biii.life It offers an environment similar to other social platforms, but a little different.
Let me explain, within the platform there is a Voice Forum, this space was designed with several objectives, one of them is to focus the conversation on the topic, Voice forum has six topics.
1-Water
2-Air
3-Fire
4-Earth
5-Animal
6-Humanity
To access any topic section, you must join the group; this is the only way a registered person can be part of a group. They cannot create groups within the group. Biii.life.
The page will have an environment that encourages users to talk about issues affecting the planet, and will also have a section that will serve to educate and inform on topics related to its platform model, news, influencers, ideas, products, services, etc.

How do you plan to reach everyone with your message of sustainability and caring for the planet?
It's very difficult to compete with ignorance, and I do realize that generational influence.
I need to have a wallet with no funds to achieve that, and I must gradually sow seeds to give it a solid foundation to rely on. Biii.life. I face challenges in development and maintenance; it's crucial to provide that for the platform before launching it to the masses, and for that, I need sufficient funding for technical support. With money, it's easier to achieve the goal of reaching people's phones. I'm close, but close isn't the same as being there.
To answer the question, I need to be ready at the development level before creating a plan to promote it; that won't be a problem.

How do you integrate entertainment with environmental education in your app? Could you give us some examples?
Yes, when people think about vacations, they have several options, but most choose to travel somewhere interesting. All the beautiful places on our planet are meant to be enjoyed, and all those places are at risk of being lost forever.
On Facebook, TikTok, or any platform, people want to project all the good things they have, how special they are, and how different they are from everyone else. I am special, and that's why I'm an influencer because I get the attention I need. That word is new, like many others that have been created for social media platforms: INFLUENCER. Biii.life It's not your TikTok, Facebook, Instagram, Biii.life It is our portal to life, the other beings that live here besides humans, the beautiful lands, the seas, rivers, lagoons that have no voice to defend themselves or be influencers.
Environmental education is about knowing how to live in harmony with nature, just like other beings that live on this planet do; they don't destroy it like humans do. Let's start there.
Biii.life It offers them a place where they can express their voice; they will have a section to create their own blog, upload videos and images, and also create their own podcast.
There are no limits. In the future, I envision a news network focused solely on the planet.

What are the biggest challenges you have faced in developing this project and how have you overcome them?
Many challenges, but the biggest is seeing how disconnected humanity is; we are, I include myself in this because I too have been part of the ignorance.
It is not the responsibility of any single government to solve sustainability problems; it is a problem for all of humanity. Environmental sustainability is a problem today because most people are unwilling to acknowledge that problems exist. Like many countries around the world, they are reluctant to participate in something where there is no economic return, failing to be realistic about what society needs. The taxes collected are mostly used to maintain and sustain infrastructure that serves humanity; a smaller percentage is allocated to environmental sustainability.
The largest and most advanced governments that produce the most methane gas focus their largest budgets on manufacturing and building war machines to defend humanity. Are we protecting ourselves from ourselves?
The challenges are greater than one imagines, but in the end, life goes on and planet Earth will come to an end with humanity, and if history is correct, planet Earth will dictate the future.
As long as we continue to ignore reality, nothing will change. Biii.life It's up to the people; we'll see what happens with the idea and its philosophy, if God gives us life and time.

Be part of the community of this great project https://biii.life