A visual evolution that honors its family tradition and reinforces its commitment to home. Nube Blanca is transforming its image under the constant promise of innovation, both inside and out.

Guatemala, October 29, 2025 – With the goal of continuing to support Guatemalan families as it has for generations, Nube Blanca presents a complete redesign of its visual identity , reaffirming its essence as a brand that is approachable, reliable, and committed to the home. This new image is part of its responsible evolution strategy, remaining true to its core values ​​while embracing a modern and functional aesthetic.      

The packaging redesign incorporates a refreshed and harmonious image , updated typography, and a reorganization of graphic elements that improves clarity, achieving a new impact among consumers. This transformation aims to attract new generations without breaking the emotional connection the brand has built over time.  

"The new Nube Blanca image is defined as an evolution designed to continue transmitting the values ​​of home. We want to carry this message of tradition to future generations to continue accompanying their memories. It's also worth mentioning that this new image maintains the same quality, durability, performance, and price of each product currently on the market," says Victoria Reyes, Regional Brand Manager for Nube Blanca at GrandBay Painsa in Central America.

Under the concept we all know of “Family Tradition” , a motto that highlights Nube Blanca's role as part of the everyday but significant moments of life at home, the brand seeks to awaken emotions of warmth, trust and familiarity , reinforcing the message that, although the image changes, the quality and commitment remain intact.    

"We are proud to share this new stage, which represents a natural evolution of the brand. We have modernized to remain relevant and competitive, but without losing our essence. Nube Blanca will continue to be that symbol of care and performance that has been present in Central American homes generation after generation..." Comments Claudia Benavente, Regional Marketing Director for GrandBay Painsa Central America.

This new image marks an important step in Nube Blanca's history, solidifying its place as one of the region's most beloved and trusted brands. Because where there's a home, there's a story... and a brand to accompany it: Nube Blanca .  

More Information:

Catherine Soto

Integrated Communication Magnifying Glass

Cell: 5413-4130

Tel: 2205-5123