As part of its vision to offer adaptable options to different needs and satisfy the most demanding tastes of its customers throughout Central America; this sensory journey that began in the French lavender fields, now continues inspired by Japanese culture, one of the most popular in the world.

Guatemala, September 3, 2025. Rosal, the brand that has accompanied Central American homes for decades with high-quality hygiene products, launches its new line of toilet paper Rosal Secrets of the Orient, a proposal that redefines the everyday by turning the daily use of toilet paper into a ritual of relaxation, comfort and emotional well-being.

Inspired by the serenity and balance of oriental gardens, Rosal Secretos de Oriente was conceived with a clear concept: to go beyond the functional and transform a routine moment into a sensory experience. This innovation responds to the need of today's consumers to find spaces of calm and self-care, even in the simplest of daily activities.

A perfect fusion of functionality and pleasure.

What makes Rosal Secretos de Oriente unique within the brand's portfolio is its ability to integrate high performance, superior softness, and exclusive aromatherapy technology, offering an experience that goes beyond traditional toilet paper. Its ultra-high-yield, cushioned double ply not only provides an ultra-soft and durable texture—ideal for sensitive skin—but also guarantees long-lasting and efficient use.

In addition, the product features a relaxing fragrance developed with natural essences of exotic flowers, designed to evoke the freshness and tranquility of Far Eastern gardens. Thanks to innovative technology, the aroma is released gradually, providing a long-lasting feeling of freshness with every use.

Innovation, quality and commitment to well-being

Developing Rosal Secretos de Oriente presented a significant technical challenge: balancing a cushioned and durable texture with a subtle, distinctive, and non-invasive fragrance. The result is a product that meets the highest quality standards, incorporating aroma release technology and a carefully crafted composition to enrich both the body and the mood of the user.

"This launch reinforces Rosal's commitment to the holistic care of its consumers. Secrets of the Orient is not just a product innovation, but an invitation to transform the everyday into a special moment. We believe that even the simplest acts can become wellness rituals if performed with the right ingredients: care, quality, and a touch of Eastern inspiration..." comments Paola Oajaca, Regional Brand Manager for Rosal at Grand Bay Painsa in Central America.

A new way of caring

With Rosal Secrets of the Orient, the brand reaffirms its leadership in the category, taking its promise of comfort and well-being to a new level. More than just toilet paper, it's a premium sensory experience, designed for those seeking to transform the ordinary into a space of calm, care, and harmony.

Rosal Secrets of the Orient is now available in supermarkets and convenience stores across the country.